Crossfit Landing Zone is a gym located in a trendy metropolitan area just outside of Boston. Our initial branding meeting focused on creating a sharp contemporary logo that would appeal to this fashion forward community. We helped define the brand, attitude, and style of CLZ with a vintage weightlifter. This look was absent in other local gyms which featured more modern day athletes. Crossfit is known for its bare bones, no frills, community driven exercises. We incorporated these core values by designing a throwback strongman as the centerpiece; reinforcing strength while embodying the spirit of camaraderie through typographic elements.
Design / Logo